Project Description

The logo’s design shows that from a hill a huge projection composes of the text ‘After the Dark‘. The hill represents the special location the festival taken place, which is Borken Hill. The text ‘After the Dark‘ is perspective and indicates the huge scale of the event. The light is red orange and represents hot passion, just like the desert. The chosen typeface of ‘Rockwell‘ delivers the strong power of the festival in this historic town. The composition of Helvetica and Rockwell typeface also indicates the mix of contemporary art and historical culture. The logo delivers a strong sense of power and passion, which is the festival tries to express.