Project Description

Meat Market is a historical heritage built in 1880 and served as meat market for a long time. Now its func- tion changes to a stand-alone arts venue that holds gallery, concerts and events. The new logotype delivers this message with the replacement of the letter “A” with the blue triangle that illustrates a light emitted from top down to a stage and indicates the venue’s current function. The logotype is tall and thin, which strokes reflect the pillars that hold the building and shows a contemporary art feeling in a tall, straight and clear manner. Here is one application of the branding.